OVAL
What is a oval face shape? Women with this face shape has a jaw that is narrower than the cheekbones and is longer than wide.
Oval faces are well balanced. Go light on the contour, focusing just below the cheekbones, and let the highlighter do most of the work.
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With an oval face shape, feel free to go bold with a funky color, texture or frame shape. Square, trapezoid, tortoise,and rectangular — the possibilities are endless!
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SQUARE
Women with this face shape has a wide hairline and jawline. It needs height on top and narrowness at the sides. Longer length looks great with their more angular and powerful jawline. This face shape should avoid straight lines.
Indulge
Avoid
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Focus on the forehead and jawline. Gliding product across the perimeter of the face helps to create a more rounded shape, softening the look of the corners of the face which are often more prominent and pointed on a square face.
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Due to this shape being defined by a strong jawline, glasses that sit high on the nose add length that flatters this type of face.To draw focus to your strongest features, choose a rounded, rather than angular, frame. It will soften as well as add contrast to your angular features, making your best features shine. Rimless and semi-rimless styles are a great place to start.
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DIAMOND
Women with this face shape have sharp cheekbones with narrow jawline and narrow forehead. Cheekbones are the widest part of the face and are slightly angular with a sharp jawline. Diamond-shaped faces are the rarest face shape and are characterized by their full cheeks and narrow forehead and jawline.
Indulge
Avoid
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Focus on the forehead and cheekbones to create the illusion of a shorter forehead and narrower face. When it comes to contour, nestle your product into the temples and the pocket of the cheek to help soften the look of the most angular points of the face. By placing your contour on the forehead and cheeks, features appear more rounded.
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The best look for a diamond face shape is a rimless or oval frame with a strong browline. These shapes will help balance your face and highlight your favorite attributes. Play up your unique features with fun and funky frames but keep them delicate to prevent them from over accentuating bold characteristics.
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HEART
A heart-shaped face is reminiscent of a love heart, widest at the forehead with a narrow chin and high cheekbones. This is typically thought of as the most versatile of all the face shapes.
Indulge
Avoid
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When contouring a heart-shaped face, focus on accentuating the cheeks and shading the forehead to make it look more sculpted. Apply a small amount of contour to the jaw, focusing product either side of the chin for a softening effect
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Heart-shaped faces look great in winged-out frames that flare out slightly wider than their forehead, and frames with rounded bases to balance and complement their features such as: Bottom-heavy frames, Oval-shaped frames or Light-colored or rimless frames.
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